LexingtonRecruiter Since 2001
the smart solution for Lexington jobs

Market Director of Marketing and Communications

Company: Georgetown Community Hospital
Location: Georgetown
Posted on: April 9, 2021

Job Description:

Georgetown Community HospitalThe Director, Marketing & Communications leads and supports marketing and communications for a designated LifePoint facility or group of facilities. The Director is responsible for development and oversight of marketing and communications strategies, working collaboratively with all departments to ensure all collateral materials, advertisements, communications, and activities accurately reflect and support LifePoint brand and message expectations. The Coordinator has a dotted line reporting relationship to the HSC Marketing and Communications teams.Develop marketing and communications strategy using data-driven, organizational best practices. Implement strategic marketing and communication plans, including: ---Website and social media; ---Internal communications (employees and physicians); ---Public relations/earned media; ---Community newsletters (if applicable); ---Coordination/engagement in community events; and---Management of Function Point and Spark portal; and any other designated support software. Serve as advertising conduit with local hospital leadership and HSC marketing Coordinate crisis communications with HSC Communications Partner with Division Director for more complex situations and strategies Engage regularly with hospital leaders to ensure alignment on hospital priorities Generate content for internal and external publications, press releases, collateral, social media, websites, and advertising as needed Edit internal and external marketing and communications materials and ensuring consistency of message and brand identity Lead community engagement initiatives, planning and/or attending community events on behalf of the market including on nights and weekends Support the HSC Communications and Marketing Departments on additional projects and tasks as needed Proactively identify opportunities to integrate Communications and Marketing strategies within Company and hospital initiatives Exhibit a comprehensive understanding of healthcare regulatory and compliance (e.g., HIPAA). Skilled in the application of policies and procedures. Knowledge of Business Office Standards and Recommended Practices. Regular and reliable attendance Perform other duties as assigned Manage the work of others, including planning, assigning, scheduling and reviewing work, ensures quality standards. Responsible for hiring, terminating, training and developing, reviewing performance and administering corrective action for staff Job Requirements:Bachelor's Degree (Journalism, Communications, Marketing, Public Relations or related field) preferred. Master's Degree preferred. Minimum 5 years of related experience, preferably in healthcare. Business Mathematical Skills -- Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. Ability to compute rates, ratios, and percentages and to draw and interpret graphs.Moderate Computers Skills: Frequent use of electronic mail, word processing, data entry, spreadsheets, graphics, etc. Ability to create, maintain and incorporate simple functions into documents, spreadsheets, databases, and presentations to support business objectives.Moderate Communication: Regularly uses moderately complex oral and written skills. May train others in functional areas, interact with others and make presentations to department or middle management.Varied Business Problems -- Problems are varied and complex, requiring analysis or interpretation of the situation. Problems are solved using knowledge and skills, general precedents and practices.Department Specific Impact -- Decisions impact the management and operations within a department. May contribute to business and operational decisions that affect the department.Moderate Independent Judgement -- Results are defined; sets personal goals and determines how to achieve results with few or no guidelines to follow; supervisor/manager provides broad guidance and overall direction.Project Management -- Handle multiple projects simultaneously including task delegation, project oversight, and resource allocationLifePoint Health is committed to providing Equal Employment Opportunities for all applicants and employees and complies with all applicable laws prohibiting discrimination against any employee or applicant for employment because of color, race, sex, age, religion, national origin, disability, genetic information, gender identity, sexual orientation, veterans' status or any other basis protected by applicable federal, state or local law.

Keywords: Georgetown Community Hospital, Lexington , Market Director of Marketing and Communications, Advertising , Georgetown, Kentucky

Click here to apply!

Didn't find what you're looking for? Search again!

I'm looking for
in category
within


Other Advertising Jobs


Event Marketing Assistant
Description: Description:We are seeking an Event Marketing Assistant to join our team You will be responsible for managing day to day product promotion event operations in local retailers, as well as identifying
Company: 99 Exposure
Location: Cincinnati
Posted on: 04/15/2021

Grant Writer & Communications Development Coordinator
Description: Are you interested in working for an organization dedicated to serving the community and helping individuals with mental illness and addiction br br We are seeking a Full-Time Grant Writer to work (more...)
Company: Community Mental Health Center, Inc.
Location: Lawrenceburg
Posted on: 04/17/2021

Licensed Medicare Insurance Agent - Massive Marketing Spend to Generate Leads for You
Description: Considered the gold rush of insurance, Assurance, a Prudential company, is actively looking for independent health insurance agents WITH AHIP certification Residential Insurance License required to (more...)
Company: ASSURANCE Independent Agents
Location: Bellevue
Posted on: 04/15/2021


Sr. Digital Media Sales Representative
Description: Ready to jump start your career in 2021 We are expanding our sales teams and currently hiring for dynamic Senior Digital Media Sales Representatives. You will be a key member of a growing team focused (more...)
Company: Vivial
Location: Cincinnati
Posted on: 04/17/2021

Licensed Medicare Insurance Agent - Free Marketing via Internet, TV, and Direct Mail
Description: Considered the gold rush of insurance, Assurance, a Prudential company, is actively looking for independent health insurance agents WITH AHIP certification Residential Insurance License required to (more...)
Company: ASSURANCE Independent Agents
Location: Berea
Posted on: 04/17/2021

Marketing Specialist-Quanum-VIRTUAL req62105
Description: Job Description br br Marketing Specialist - Quanum - VIRTUAL- Monday to Friday br br This position can be fully remote, but working on Eastern Time zone. Actual office is located in Ohio, however (more...)
Company: Quest Diagnostics
Location: Mason
Posted on: 04/17/2021

Licensed Medicare Insurance Agent - Free Marketing via Internet, TV, and Direct Mail
Description: Considered the gold rush of insurance, Assurance, a Prudential company, is actively looking for independent health insurance agents WITH AHIP certification Residential Insurance License required to (more...)
Company: ASSURANCE Independent Agents
Location: Mount Washington
Posted on: 04/15/2021

Product Marketing Lead
Description: Description br br As a company whose primary focus is on the well-being of its members, Humana is dedicated to changing the health insurance industry. We believe our role goes beyond that of an insurance (more...)
Company: Humana
Location: Louisville
Posted on: 04/17/2021

Licensed Medicare Insurance Agent - Free Marketing via Internet, TV, and Direct Mail
Description: Considered the gold rush of insurance, Assurance, a Prudential company, is actively looking for independent health insurance agents WITH AHIP certification Residential Insurance License required to (more...)
Company: ASSURANCE Independent Agents
Location: Berea
Posted on: 04/17/2021

Licensed Medicare Insurance Agent - Free Marketing via Internet, TV, and Direct Mail
Description: Considered the gold rush of insurance, Assurance, a Prudential company, is actively looking for independent health insurance agents WITH AHIP certification Residential Insurance License required (more...)
Company: ASSURANCE Independent Agents
Location: Charlestown
Posted on: 04/15/2021

Log In or Create An Account

Get the latest Kentucky jobs by following @recnetKY on Twitter!

Lexington RSS job feeds