Marketing, Social Media, and Communications Coordinator

Company: Lockaby PLLC
Location: Lexington
Posted on: March 20, 2023

Job Description:

To apply, please send a cover letter, resume, and portfolio directly to Matt Lockaby.
Lockaby PLLC is an established, and growing, law firm headquartered in Lexington, Kentucky. Its attorneys are recognized leaders in the profession (they're recognized by their peers as Kentucky "Super Lawyers"), among the bar (they hold leadership positions with bar association sections and committees), and in the community (they devote countless hours to community organizations).
The firm represents employers and management in labor-and-employment matters and individuals and families with estate planning needs, and it represents plaintiffs and defendants in business, commercial, and personal injury litigation.
It's now looking for a Marketing, Communications & Social Media Coordinator to help nurture existing client relationships and to help grow the firm's client base.
The ideal candidate will be smart, intuitive, and creative-someone who can deliver dense legal content in a relatable and entertaining way. The ideal candidate will also be an excellent writer. Being informative is important, of course; but only being informative isn't enough to sustain an engaged audience, especially with legal content. So, creativity and the ability-or desire-to distill complex legal issues into an accessible read for non-lawyers is essential.
Work Location
While we prefer that this person primarily work in the office, we will consider both remote and hybrid arrangements for the right candidate.
Responsibilities
* Build and execute social medial strategy for primary client bases, with the goal to achieve superior client service and engagement, increased website traffic, and increased revenue.* Generate, edit, publish, and share regular content for the firm's social media accounts (original text, images, video, or HTML) that builds meaningful connections and encourages clients, prospective clients, and the community at large to take action -- LinkedIn, Facebook, Instagram, Twitter, and YouTube.* Generate, edit, publish, and share regular content for the firm's blog (original text, images, video, or HTML).* Generate, edit, publish, and share regular content for the firm's semimonthly e-newsletters (original text, images, video, or HTML).* Join relevant conversations on behalf of the firm and "soft selling" the firm's services by providing support to current and prospective clients.* Continuously improve strategy by capturing and analyzing the appropriate social media data/metrics, insights, and best practices.* Collaborate with attorneys to manage firm reputation and coordinate all actions.* Generate, edit, publish, and share promotional and marketing materials, literature, and other content about the firm and its attorneys.* Generate and manage online and social media marketing and advertisements.* Ongoing maintenance and improvement of the firm's website.
Required Qualifications
* A solid understanding of how each social media channel works and how to optimize content to engage clients and prospective clients on each channel.* A solid understanding of how email marketing campaigns work and how to optimize content to engage clients and prospective clients.* Knowledge of online and social media marketing and a good understanding of major marketing channels.* Excellent writing, editing, presentation, and communication skills.* Bachelor's degree in communications, marketing, new media, and/or public relations.* 2-3 years of prior experience, with portfolio of prior work available to share.
Equally important to us are the following three traits:
1) GRIT. We're growing. And we need someone willing to grow with us, to dig in and get the job done.
2) EMOTIONAL INTELLIGENCE. We deal with people everyday, be it individuals or small business owners, that are facing difficult problems. Having the patience, empathy, and grace to be able to put them at ease is mandatory.
3) SENSE OF HUMOR. Our work is serious, but we don't take ourselves too seriously.
Benefits* Unlimited PTO* 401(k) with firm match and profit-sharing

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