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Marketing Communications Manager

Company: Associations International
Location: Lexington
Posted on: May 6, 2021

Job Description:

POSITION SUMMARY The Marketing and Membership Communications Manager primarily manages and develops content and strategy and executes ICF marketing and membership communications initiatives. This position also provides creates marketing/promotional copy and copy editing for other ICF communication platforms. QUALIFICATIONS REQUIRED Undergraduate degree in marketing, business or communications or related field or equivalent education and related training and experience Strong writing and editing skills 2+ years' professional experience developing membership recruitment and retention content and executing campaigns Experience with email marketing automation platforms (Real Magnet, InfusionSoft, etc.) ESSENTIAL FUNCTIONS AND RESPONSIBILITIES Manage and develop content and strategy for ICF marketing and membership communications initiatives including renewal, regular member and chapter communications, new member and event recruitment Execute and manage distribution for marketing and membership email campaigns via email automation platforms and other marketing email platforms Manage translation process for select marketing communications into appropriate languages Develop and edit omnichannel content strategy and copy for ICF communications platforms including website, email and social media. Develop integrated marketing communications programs to promote ICF, its products and services. Ensure global communications and marketing content are consistent and on brand. Create exceptional content, including writing, editing and project managing content that supports larger marketing campaigns. Collaborate with designers, and other marketing team members to envision and build new content formats. Work closely with the stakeholders in the family organizations to develop a content strategy. Drive real business results: you should be comfortable with synthesizing data to inform content strategy and understand how content is performing. SUCCESS FACTORS/JOB COMPETENCIES Ability to take initiative to identify new solutions Ability to prioritize and organize multiple, competing tasks Demonstrate the highest level of ethical behavior Remain flexible to adapt to changes in work environment Excellent time-management, problem prevention and problem-solving skills Work accurately with close attention to detail Maintain confidentiality of sensitive information Work effectively, professionally and tactfully with AI's workforce, team leaders, senior staff, and outside companies Exhibit a professional, businesslike appearance and demeanor PHYSICAL DEMANDS AND WORK ENVIRONMENT The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions and responsibilities of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Physical demands: While performing the duties of this job the employee will be required to walk; sit; use hands; use fingers; handle or feel objects, tools or controls; reach with hands and arms; balance; stoop; talk and hear. Employee must occasionally lift and move up to 15 pounds. Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception and the ability to adjust/focus. Specific hearing abilities required by the job include the ability to hear and interpret words communicated over the telephone. Work environment: While performing the duties of this job the employee may be exposed to weather conditions prevalent at the time. The noise level in the work environment is normally low moderate. AI is committed to creating a diverse environment and is proud to be an equal opportunity employer. AI recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. At AI, we have a clear vision: to be the place where a diverse mix of talented people want to come, to stay and do their best work. We pride ourselves on bringing the best association management company to our audiences around the world, and we know our company runs on the hard work and dedication of our passionate and creative employees. Employment Type: Full Time Bonus/Commission: No

Keywords: Associations International, Lexington , Marketing Communications Manager, Executive , Lexington, Kentucky

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