Assistant Manager, Social Media - TOM FORD BEAUTY

Company: Est--e Lauder Companies
Location: Berea
Posted on: November 22, 2021

Job Description:

TOM FORD BEAUTY is seeking a social media professional to work within the Global Social Media team to support, optimize and grow our social media properties. With a core focus on social calendarization and analytics, this role is part of a dynamic, fast-paced team that relies on strong cross-functional relationships, keen brand awareness and cultural awareness. The Assistant Manager is dually responsible for editorial content planning, social media reporting, social listening analysis and budget management.

KEY RESPONSIBILITIES:- In partnership with Senior Manager, develop strategy for and provide analytics on the TOM FORD BEAUTY Global and APAC social channels (Instagram, Facebook, TikTok, YouTube, WeChat, Weibo, Kakao Talk, Douyin, Youku, Little Red Book, Line) - including scheduling, posting, and reporting on said channels.- Develop and issue Social Media Content Calendars for global cross functional team alignment and timely execution.- Partner with Creative and International teams to ensure accurate and timely availability of assets.- Brief Editorial team on all social copy needs and regional approvals.- Oversee community management response team and direct to cross functional/regional representatives for problem solving as needed.- Manage monthly alignment and bi-weekly meetings with fashion house on social and copy content/calendarization.- Collaborate with Global and Regional Consumer Marketing teams on paid social executions/synergies.- Collaborate with Global and Regional Communications/Events teams on earned synergies, including editorial/UGC sourcing and citizenship strategy.- Support Global Education with social media activations for specialists programs.- Act as point person for regional teams and support regional requests and projects including local event amplification on global social channels.- Support the continued evolution of the brand's social media strategy by owning the guideline updates.- Manage and utilize social media listening and analytics tools for variety of team projects including Monthly Executive Summaries, Launch Reports, Content Deep Dives, Competitive Benchmarkinig.- Own organization, tracking and optimization of social media performance using global insight tools (Sprinklr, Dash Hudson, Social Bakers, NetBase, Instagram Insights, FB Business Manager, Google Insights)- Identify and optimize content trends, types, platforms and technologies through competitive analysis and research.- Present social media performance and competitive findings in relevant meetings and roundtables.- Support a variety of initiatives for cross functional teams to ensure the global brand is supplying tools to meet all global and local business needs.- Manage photo and usage budget tracker in partnership with Sr. Manager and finance- Manage day to day invoicing and processing items in partnership with Sr. Manager Consumer Marketing including SOWs, vendor follow-ups, and payment tracking/processing

Keywords: Est--e Lauder Companies, Lexington , Assistant Manager, Social Media - TOM FORD BEAUTY, Executive , Berea, Kentucky