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Director Of Brand Marketing

Company: The Judge Group
Location: Lexington
Posted on: August 7, 2022

Job Description:

Our client is currently seeking a Director Brand Experience - note: position is not remote or hybrid/based in corporate headquarters in KY with relocation assistance. This is not a traditional Brand Management Director.Job Summary: Reporting to the Vice President of Brand Activation, the Director, Brand Experience is a key member of the Marketing organization and leadership team and leads the company's brand experience efforts within the U.S. marketplace. The role is primarily responsible for leading a multi-disciplinary team that is focused on developing and executing industry-leading consumer the company's portfolio of brands in third-party retail environments.Essential Duties, Responsibilities, and Key Results Area: --- Creating and actualizing a consumer-centric and differentiating retail vision that drives engagement and conversion for portfolio of brands. --- Collaborating with Sales, Retail Marketing and Brand Management teams to help maximize sales of brands and products via in-store point-of-purchase materials, displays, messaging, product demonstrations, and brand-engagement tools. --- Working cross-functionally to lead the development and implementation of in-store materials, inclusive of merchandising materials and strategies as well as digital-engagement solutions at retail. --- Developing design guidelines for brands, to ensure a consistent, scalable experience across all retail formats and environments and to facilitate efficient production & execution. --- Managing the environments company's owned branded showrooms at industry tradeshows, the company's headquarters, and manufacturing locations. Leveraging data and insights to enhance the company's approach and solutions, and to guide our third-party retail partners in their presentation of brands and the mattress/bedding category overall. --- Leading a team of direct reports, and consistently and thoroughly delivering the training, development and performance-management support required to foster world-class execution --- Developing and managing annual and project-specific budgets and forecast updates. Ideal Candidate Possesses These Attributes: --- Expertise in retail experience design and visual merchandising, with associated experience/knowledge of interior design --- Experienced in successfully building and managing high-performance teams, including internal functional and cross-functional team members and third-party agencies and vendors --- Results driven-passionate about meeting consumer and customer needs --- Flexible and adaptable, with a mindset that focuses on innovation and continuous learning/optimization --- Ability to influence and communicate effectively at all levels, across departments and with key stakeholders --- Strong project management skills, with the ability to work independently and manage to deadlines --- Ability to translate insights and metrics into strategy Internal and External Interfaces: Internal Partners --- Sales --- Brand & Customer Marketing --- Training --- Legal --- Finance External Partners --- Retail Partners --- Design, Fixturing and Digital Agencies --- Fixture / POP Suppliers --- Facility Operators Qualifications: --- BS/BA Degree in related field (Interior Design, Retail Design or Marketing). --- Minimum 15 years of relevant experience.Join this very top team, culture, and portfolio of brands!Please send qualified resume to: lwertman@judge.comThank you,Linda WertmanVice President, The Judge Group151 South Warner Road, Suite 100, Wayne, PA 19087lwertman@judge.com610-505-6962www.judge.comCelebrating 50 Years of Success

Keywords: The Judge Group, Lexington , Director Of Brand Marketing, Executive , Lexington, Kentucky

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