Dell Technologies World Experiential Marketing Co-op
Company: Dell Technologies
Posted on: November 26, 2022
Each spring Dell Technologies host its largest annual user
conference, which brings together influential customers, partners
and employees. This year the role should be fascinating as we all
dive deeply into creating an engaging hybrid experience. We are
looking for individuals interested in experiential marketing,
communications, social media and digital marketing to help execute
one of the world's leading IT events.
The Dell Technologies World Experiential Marketing Co-op students
will become an integral part of the team that produces the
conference by focusing on delivering a superior customer experience
both pre-event and onsite in Las Vegas. You will own virtually all
customer communications, support acquisition and registration teams
and many other important projects that shape the conference. Your
role as part of our team makes the event possible. If you are
looking for an opportunity to work hard for one of the world's
leading technology companies, we promise you will leave with a
Here are ways former co-ops described their experience:
"This co-op turned out to be all I could have asked for and more.
Although Dell is a huge company, the Experiential Marketing team is
like its own little community inside of the company. There was
never a moment I did not feel included or a part of the team, and
my team members were really inspiring throughout the entire
process. If you like excitement, have a can-do attitude and enjoy
taking initiative, this is the co-op for you."
"This co-op experience is constantly encouraging of your ideas and
creativity and gives you the opportunity to see projects through
from start to finish!"
"This co-op gives you hands-on experience not only in marketing,
but also in data analysis, design and customer service. Seeing your
and your co-workers projects come together at the end of the co-op
is an extremely rewarding milestone."
Principal Duties and Responsibilities
Assist with the promotional marketing campaign by writing content
and proofing marketing collateral, publications, signage, emails,
Manage Dell Technologies' social media brand and community,
including Facebook, Twitter, Instagram and LinkedIn.
Work directly with customers, partners, and employees to complete
the registration process, answer questions, update profile
responses, issue international visa letters and confirm payments
via our online registration application.
Coordinate event logistics, working directly with various internal
departments and vendors to ensure smooth pre-event and onsite
Conduct industry research concerning event vendors, technology
conferences and hotel properties - present findings to event
management at the end of your co-op assignment.
Contribute to the development of executive reports by formatting
data, analyzing attendee records, and creating graphs and
Strong communication, interpersonal and customer service
Analytical ability and problem-solving skills.
Proficient in Microsoft Office applications. (Outlook, Word, Excel,
Tech savvy and willing to learn new software applications,
including Dell EMC World's online registration system. HTML skills
Exposure to and proficiency with various social media tools and
Promotion development and creative skills
Ability to multitask and prioritize projects with tight
Willingness to work overtime as needed.
Creative and editing skills a plus; photography selection and
manipulation, video editing
Keywords: Dell Technologies, Lexington , Dell Technologies World Experiential Marketing Co-op, IT / Software / Systems , Berea, Kentucky
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