Marketing Manager - Portfolio Marketing, Commercial & Fleet
Posted on: July 19, 2021
You know Valvoline, right? We’re a household name. We’re one of the
most recognized and respected premium brands in the global
automotive lubricant industry, we have a presence in more than 140
countries, and our customers have trusted us for 150 years. But at
Valvoline, we’re never idle, so we still have work to do. We need
good people to help us achieve our vision to build the world's
leading engine- and automotive-maintenance business. That’s where
you come in. Do you love collaborating with team members? Are you
ready for a rewarding job that will help you grow your career? If
so, join us.
Careers for the Driven
Valvoline has a rewarding opportunity as a Marketing
Manager - Portfolio Marketing, Commercial & Fleet. We
whole-heartedly adopt a ‘never idle' mindset. We also know that
outstanding service begins and ends with our employees.
So, we’re looking for good people to
join our team. You bring your skills, talents and drive. We will
give you a great place to work, a competitive salary and benefits,
and the resources and support to develop and advance within our
How You’ll Make an
The Marketing Manager will be responsible for executing the key
marketing programs that will drive consumer engagement and
retention for Valvoline Instant Oil Change's heavy duty, commercial
and fleet business. This role will be instrumental to not only
support our existing Commercial & Fleet life cycle programs, but
will also partner with cross functional leaders to evaluate new
consumer engagement programs, digital enhancements and integrate
with other enterprise wide centers of excellence. You'll use
a variety of marketing channels and platforms including CRM,
sales/lead management platforms, direct and digital marketing to
retain and upsell existing customers. In addition, you will
play a role to upgrade digital and data capabilities aiding in the
ongoing life cycle management of fleet owners and drivers. The
Marketing Manager will report to the Portfolio Marketing Leader and
join a team of passionate, consumer centric professionals charting
a course to deliver best in class marketing. In the role, you would
be responsible for:
Executing and upgrading key life cycle marketing programs to drive
deeper consumer engagement, retention and in-book
Leading pilot and roll out of mobile / digital tool integration
enabling an enhanced service and scheduling experience.
Crafting marketing messages and creative to showcase the VIOC value
proposition and ensure benefits/ features are reflected in all
Commercial customer communications.
Partnering with cross-functional Valvoline team members including
Fleet Management, Operations, Consumer Engagement, Brand, Digital
and Information Technology.
Developing and managing ongoing reporting and scorecards to
evaluate business, sales, and marketing performance.
Participating and collaborating with enterprise Salesforce efforts
ensuring a data-based approach to connecting customer data to
relevant campaigns, reports and offers.
Managing annual marketing budget and continuing to identify new
marketing programs, agencies, and tests to improve our marketing
Bachelor's Degree in marketing, advertising, business or
Minimum 5 years marketing experience - CRM, 1:1 marketing,
performance marketing, paid media, digital and/or
Solutions oriented attitude
Communications development and cross collaboration
Experience across variety of platforms and vendor partners,
including active management of third parties
Industry experience in B2B markets such as automotive, retail or
Must be authorized to work in the U.S.
What Will Set You Apart
Mobile marketing experience
Benefits That Drive Themselves
Health insurance plans (medical, dental, vision)
HSA and flexible spending accounts
Short and long-term disability insurance
Paid vacation and holidays*
Employee Assistance Program
*Terms and conditions apply, and benefits may differ depending
Females and minorities encouraged to apply.
Valvoline provides equal employment opportunities to all employees
and applicants for employment and prohibits discrimination and
harassment of any type without regard to race, color, religion,
age, sex, national origin, disability status, genetics, protected
veteran status, sexual orientation, gender identity or expression,
or any other characteristic protected by federal, state or local
laws. Are you good at what you do? Join us.
The Company endeavors to make its recruitment process accessible to
any and all users. Reasonable accommodations will be
provided, upon request, to applicants with disabilities in order to
facilitate equal opportunity throughout the recruitment and
selection process. Please contact Human Resources at
1-800-Valvoline or email 1-800Valvoline@valvoline.com to make a request for
reasonable accommodation during any aspect of the recruitment and
selection process. The contact information is for
accommodation requests only; do not use this contact information to
inquire about the status of applications.
Keywords: Valvoline, Lexington , Marketing Manager - Portfolio Marketing, Commercial & Fleet, Other , Lexington, Kentucky
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